Writing SEO articles can be pretty simple. Once you have the key elements down, you just need to know how to make the articles work for you. An SEO services company can help you with this, but if you have the basic understand on how SEO works, you can get your internet marketing strategy up and running.
There are some important principles behind writing effective SEO articles, and you should be aware of these in order to get the most out of your time. Firstly, you want to write original articles – do not copy anything already on the internet. If you write from your own brain, search engines will reward you for it, and so will your readers! Secondly, focus on making your articles as high in quality as you can. If you have poor grammar, bad presentation and subpar content, your readers will not return to read anything more from you. Furthermore, search engines will punish you and your site could get banned. Quality is king! Thirdly, you will want to ensure you are posting on relevant websites, and talking about relevant topics. This is a great way to build a natural link through your article, and only works if the topics are related. Finally, make sure you are writing for your desired customers. If your website is geared to sell soccer cleats, do not write articles about baseball gloves – it just doesn’t make sense!
So, now that you know the basic principles to writing quality SEO articles, you need to know how to make these principles work for you. The first step is to start small, and build up your credibility. Chances are, you are competing in a niche that already has a few well established competitors. If you jump right in there and start talking about broad picture stuff, people will question who you are, and what credibility you have. So you need to build that up. Start taking about specific things, and gain people’s trust. The more they trust you, the more they will believe your information, and you can start taking on the bigger topics.
Let’s use an example. The term “SEO” is probably one of the most searched terms out there. If you are starting your own SEO services company, there is no way you are going to compete on the keyword “SEO” – there are too many existing companies out there. So you need to start smaller. Try focusing on writing articles for “SEO and Article Writing” or “SEO Link Building” or topics similar to that. You are building your way up to the big topics by building credibility in the small topics.
The key is when in doubt, it is better to focus on a more controlled niche, than try and tackle a big one.